<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Constructive Health™ &#187; Technologies in Health</title>
	<atom:link href="http://blog.vitaniumhealth.com/tag/technologies-in-health/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.vitaniumhealth.com</link>
	<description>A blog exploring the world of  healthsumers</description>
	<lastBuildDate>Mon, 22 Mar 2010 12:03:11 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Inflammation in Cardiovascular disease</title>
		<link></link>
		<comments>http://blog.vitaniumhealth.com/2009/07/inflammation-in-cardiovascular-disease/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 22:26:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[h]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Technologies in Health]]></category>

		<guid isPermaLink="false">http://blog.vitaniumhealth.com/?p=160</guid>
		<description><![CDATA[Top Innovations in Medical Area by Time Magazine-
Half of all heart attacks in the U.S. occur in people with normal cholesterol levels. Baffled? So were doctors, until November. That&#8217;s when Dr. Paul Ridker at Boston&#8217;s Brigham and Women&#8217;s Hospital confirmed a separate, perhaps equally powerful, risk factor for heart disease: inflammation, the same culprit behind [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.time.com/time/specials/2008/top10/article/0,30583,1855948_1863993_1863998,00.html" target="_self">Top Innovations in Medical Area by Time Magazine-</a></p>
<blockquote><p>Half of all heart attacks in the U.S. occur in people with normal cholesterol levels. Baffled? So were doctors, until November. That&#8217;s when Dr. Paul Ridker at Boston&#8217;s Brigham and Women&#8217;s Hospital confirmed a separate, perhaps equally powerful, risk factor for heart disease: inflammation, the same culprit behind arthritis and other autoimmune diseases. Smaller studies had hinted at the link in the past, but Ridker&#8217;s recent research, published in the <em>New England Journal of Medicine,</em> showed that when people with normal cholesterol and high levels of CRP — a protein marker for inflammation in the blood — took statins, their CRP levels plummeted and their heart attack risk fell 54%. Compare that to the 20% reduced risk in people who take statins to lower cholesterol alone. Doctors say cholesterol and fatty plaques are still the main indicators of heart disease, but inflammation may be just as important, playing a key role as a trigger: It increases the instability of plaques, making them more likely to rupture, block heart vessels and cause a heart attack.</p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://blog.vitaniumhealth.com/2009/07/inflammation-in-cardiovascular-disease/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Health and Mobile</title>
		<link></link>
		<comments>http://blog.vitaniumhealth.com/2009/07/health-and-mobile/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 11:00:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[Mobile Health]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Technologies in Health]]></category>

		<guid isPermaLink="false">http://blog.vitaniumhealth.com/?p=137</guid>
		<description><![CDATA[In our previous post,we discussed about how mobile platform is now gaining ground for applications in health.
As health care of an individual is always changing,and mobile phones are now a part of our life,it is but natural,applications about health management on mobile phones become a part of our lives in upcoming years.
Mayo clinic is now [...]]]></description>
			<content:encoded><![CDATA[<p>In <a href="http://blog.vitaniumhealth.com/2009/07/mobile-health-applications/" target="_blank">our previous post</a>,we discussed about how mobile platform is now gaining ground for applications in health.</p>
<div class="wp-caption alignleft" style="width: 460px"><img title="mobile phone applications" src="http://www.techgadgets.in/images/mobile-phone-medical-imaging.jpg" alt="" width="450" height="350" /><p class="wp-caption-text">http://www.techgadgets.in</p></div>
<p>As health care of an individual is always changing,and mobile phones are now a part of our life,it is but natural,applications about health management on mobile phones become a part of our lives in upcoming years.</p>
<p>Mayo clinic is now forging on its Mobile startegy,in a interview on Mobile health news-Scott Eising discuss about <a href="http://mobihealthnews.com/2469/interview-mayo-clinic-forges-its-mobile-strategy/" target="_blank">Mayo Clinic group Mobile road map</a></p>
<blockquote><p>There are two strategies there — we have a referring physician portal today that is a secure portal where a physician who wants to refer a patient to Mayo logs in, fill out a profile on that patient, submit it and upload things like medical records that may be necessary for the referral. The patient may or may not end up coming to Mayo, but if they do, then the portal is where we refer back to that referring physician the status of the visit and the opinion or the outcome of it. So we are doing some user research right now and asking that group which aspects of that referring physician portal might be of more value if they were accessible via mobile devices. Certainly, you could imagine an alert or a reminder sent to the referring physician when new information was pushed to their portal. Maybe we could provide them some sort of preview into that information via mobile device or a way to put in a simple request for a referral from their device. So, we have a user survey out to that group so we can find out how we can better optimize that experience for those users. Obvioulsy being a tertiary destination medical center, referrals are a big part of where our patient base comes from. They are looking for that specialty expertise that Mayo provides and that they can’t get in their community. Referring physicians are an important partner for bringing patients to Mayo or for patients finding their way to Mayo.</p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://blog.vitaniumhealth.com/2009/07/health-and-mobile/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Swine flu and Health 2.0</title>
		<link></link>
		<comments>http://blog.vitaniumhealth.com/2009/07/swine-flu-and-health-2-0/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 15:39:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Technologies in Health]]></category>

		<guid isPermaLink="false">http://blog.vitaniumhealth.com/?p=124</guid>
		<description><![CDATA[The recent outbreak of swine flu or H1N1 (referred to as “swine flu” early on) is a new influenza virus causing illness in people. This new virus was first detected in people in Mexico in April 2009. Other countries, including the United States and Canada, have reported people sick with this new virus. This virus [...]]]></description>
			<content:encoded><![CDATA[<p>The recent outbreak of swine flu or H1N1 (referred to as “swine flu” early on) is a new influenza virus causing illness in people. This new virus was first detected in people in Mexico in April 2009. Other countries, including the United States and Canada, have reported people sick with this new virus. This virus is spreading from person-to-person, probably in much the same way that regular seasonal influenza viruses spread.</p>
<p><span><strong>The current WHO phase of pandemic alert is 6</strong>.</span></p>
<p><img class="alignnone" title="Phases of Swine flu" src="http://www.who.int/csr/disease/influenza/phases5-6.gif" alt="" width="584" height="280" /></p>
<p><span>In nature, influenza viruses circulate continuously among animals, especially birds. Even though such viruses might theoretically develop into pandemic viruses, in <strong>Phase 1</strong> no viruses circulating among animals have been reported to cause infections in humans. </span></p>
<p><span>In <strong>Phase 2</strong> an animal influenza virus circulating among domesticated or wild animals is known to have caused infection in humans, and is therefore considered a potential pandemic threat. </span></p>
<p><span>In <strong>Phase 3</strong>, an animal or human-animal influenza reassortant virus has caused sporadic cases or small clusters of disease in people, but has not resulted in human-to-human transmission sufficient to sustain community-level outbreaks. Limited human-to-human transmission may occur under some circumstances, for example, when there is close contact between an infected person and an unprotected caregiver. However, limited transmission under such restricted circumstances does not indicate that the virus has gained the level of transmissibility among humans necessary to cause a pandemic.</span></p>
<p><span><strong>Phase 4</strong> is characterized by verified human-to-human transmission of an animal or human-animal influenza reassortant virus able to cause “community-level outbreaks.” The ability to cause sustained disease outbreaks in a community marks a significant upwards shift in the risk for a pandemic. Any country that suspects or has verified such an event should urgently consult with WHO so that the situation can be jointly assessed and a decision made by the affected country if implementation of a rapid pandemic containment operation is warranted. Phase 4 indicates a significant increase in risk of a pandemic but does not necessarily mean that a pandemic is a forgone conclusion. </span></p>
<p><span><strong>Phase 5</strong> is characterized by human-to-human spread of the virus into at least two countries in one WHO region. While most countries will not be affected at this stage, the declaration of Phase 5 is a strong signal that a pandemic is imminent and that the time to finalize the organization, communication, and implementation of the planned mitigation measures is short. </span></p>
<p><span><strong>Phase 6</strong>, the pandemic phase, is characterized by community level outbreaks in at least one other country in a different WHO region in addition to the criteria defined in <strong>Phase 5</strong>. Designation of this phase will indicate that a global pandemic is under way.</span></p>
<p><span>During the <strong>post-peak period</strong>, pandemic disease levels in most countries with adequate surveillance will have dropped below peak observed levels. The post-peak period signifies that pandemic activity appears to be decreasing; however, it is uncertain if additional waves will occur and countries will need to be prepared for a second wave. </span></p>
<p><span>Previous pandemics have been characterized by waves of activity spread over months. Once the level of disease activity drops, a critical communications task will be to balance this information with the possibility of another wave. Pandemic waves can be separated by months and an immediate “at-ease” signal may be premature. </span></p>
<p><span>In the <strong>post-pandemic period</strong>, influenza disease activity will have returned to levels normally seen for seasonal influenza. It is expected that the pandemic virus will behave as a seasonal influenza A virus. At this stage, it is important to maintain surveillance and update pandemic preparedness and response plans accordingly. An intensive phase of recovery and evaluation may be required. </span></p>
<p><span>Source:<a href="http://www.who.int/csr/disease/avian_influenza/phase/en/index.html" target="_blank">WHO GLOBAL ALERT RESPONSE</a><br />
</span></p>
<p><span> </span></p>
<p>US Department of Health and Human Services  has created a<span><strong> 2009 <a href="http://www.flu.gov/psa/index.html" target="_blank">Flu Prevention PSA Contest</a>,visit the contest site for more details.<br />
</strong></span></p>
<blockquote><p><span>Create a video Public Service Announcement with the message of preventing or dealing with the flu, post it on YouTube, and you could win a $2,500 cash prize!</span></p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://blog.vitaniumhealth.com/2009/07/swine-flu-and-health-2-0/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Health Care reform and Wifi</title>
		<link></link>
		<comments>http://blog.vitaniumhealth.com/2009/07/health-care-reform-and-wifi/#comments</comments>
		<pubDate>Sat, 11 Jul 2009 11:41:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[Health Care Technology]]></category>
		<category><![CDATA[Technologies in Health]]></category>

		<guid isPermaLink="false">http://blog.vitaniumhealth.com/?p=122</guid>
		<description><![CDATA[Health care reform is the major topic of discussion in the media today,reforming health  system in US is a complex undertaking,wherein currently significant proportion of the population are bombarded with high health care costs,with addition of lack of access to health care facilities among the uninsured.Changing the system overnight will not be possible,yet a [...]]]></description>
			<content:encoded><![CDATA[<p>Health care reform is the major topic of discussion in the media today,reforming health  system in US is a complex undertaking,wherein currently significant proportion of the population are bombarded with high health care costs,with addition of lack of access to health care facilities among the uninsured.Changing the system overnight will not be possible,yet a gradual progression to change will indeed be welcome. Technologies have played a crucial role in progress of our world and Health care industry is no expectation,but the utilization of technologies in a conservative health industry is slow.Telecommunication technologies like Pagers,Cellphones and now smart phones have indeed changed the way health care is delivered in the last decade.But,today newer technologies like Wi-Fi enabled devices have made forays into health care life.</p>
<p>Devices which are tethered to a single system will be like an Island,but devices which can send information across electronic health record portals,could indeed change the way medicine is practised in the next couple of years,</p>
<p>In a recent forecast by published in Computer world &#8211;  ABI Research forecasts that Wi-Fi-enabled health care products will hit sales of nearly $5 billion globally in 2014, up 70% from 2009.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.vitaniumhealth.com/2009/07/health-care-reform-and-wifi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Health Education in 2010</title>
		<link></link>
		<comments>http://blog.vitaniumhealth.com/2009/07/health-education-in-2010/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 10:27:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Technologies in Health]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://blog.vitaniumhealth.com/?p=103</guid>
		<description><![CDATA[WHO definies health education in 1997 as
&#8220;compris[ing] [of] consciously constructed opportunities for learning involving some form of communication designed to improve health literacy, including improving knowledge, and developing life skills which are conducive to individual and community health.&#8221;
Fast forward to 2009,internet has played an very important role in shaping of our lives-either in commerce,arts or [...]]]></description>
			<content:encoded><![CDATA[<p>WHO definies health education in 1997 as</p>
<blockquote><p>&#8220;compris[ing] [of] consciously constructed opportunities for learning involving some form of communication designed to improve health literacy, including improving knowledge, and developing life skills which are conducive to individual and community health.&#8221;</p></blockquote>
<p>Fast forward to 2009,internet has played an very important role in shaping of our lives-either in commerce,arts or even in science.The growth of internet has lead to creation of several interesting websites like (<a style="text-decoration: none; color: #1558c3;" href="http://www.patientslikeme.com/">patientslikeme.com</a>)-which enable patients with similar disease to discuss about their health.</p>
<blockquote><p>According to the founders of the website:Our goal is to enable people to share information that can improve the lives of patients diagnosed with life-changing diseases. To make this happen, we&#8217;ve created a platform for collecting and sharing real world, outcome-based patient data (<a style="text-decoration: none; color: #1558c3;" href="http://www.patientslikeme.com/">patientslikeme.com</a>) and are establishing data-sharing partnerships with doctors, pharmaceutical and medical device companies, research organizations, and non-profits.</p></blockquote>
<p>The changing needs of the population,growth of technology needs to addressed specifically by governmental organizations,in order to enable them to meet the needs of not only healthy people but also patients with newly diagnosed disease and also chronically ill subjects.</p>
<p><em>Self help  needs like when In the context of health promotion, actions taken by lay persons (i.e. non health professionals) to mobilize the necessary resources to promote, maintain or restore the health of individuals or communities</em> will definetely help in growth of patient communities and help in better health resources management.Adopting newer technologies and also using tools like Internet,Mobile technologies and Wireless technologies are some of the methods of developing self help techniques.</p>
<p>Ref:<a href="http://www.who.int/hpr/NPH/docs/hp_glossary_en.pdf">WHO Documents</a> [pdf]<img class="alignnone size-full wp-image-116" title="120px-Vista-kpdf" src="http://blog.vitaniumhealth.com/wp-content/uploads/2009/07/120px-Vista-kpdf.png" alt="120px-Vista-kpdf" width="120" height="120" /></p>
<p><span style="font-family: Arial;"><span style="line-height: normal;">Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.</span></span></p>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 182px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">In the context of health promotion, actions taken by lay persons (i.e. non health</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 182px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">professionals) to mobilize the necessary resources to promote, maintain or restore</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 182px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">the health of individuals or communities.</div>
]]></content:encoded>
			<wfw:commentRss>http://blog.vitaniumhealth.com/2009/07/health-education-in-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Innovations in 30 years</title>
		<link></link>
		<comments>http://blog.vitaniumhealth.com/2009/07/top-innovations-in-30-years/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 12:37:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Health Care Technology]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Health Care World]]></category>
		<category><![CDATA[Technologies in Health]]></category>

		<guid isPermaLink="false">http://blog.vitaniumhealth.com/?p=68</guid>
		<description><![CDATA[In our last article on Technology Curve &#38; Health ,we wrote about the impact of technology on our lives.. Today,we look at the innovations which have shaped our world in the last 30 years.
The top innovations in the last 30 years





Fiber optics




Open source software






Biofuels




Mobile phones






Microfinance




Photovoltaic cells






Anti-retroviral AIDS treatment




LCDs






Bar codes




E-mail






Media file compression




GUI






Microprocessor




Digital photgraphy






Internet




RFID






Office software




E-commerce






Non-invasive surgery




PC/Laptops






MRI




DNA sequencing






SRAM/Flash memory




ATMs






Wind turbines




Stents






GPS




LEDs






Genetically [...]]]></description>
			<content:encoded><![CDATA[<p>In our last article on<a href="http://blog.vitaniumhealth.com/2009/07/technology-curve/" target="_self"> Technology Curve &amp; Health</a> ,we wrote about the impact of technology on our lives.. Today,we look at the innovations which have shaped our world in the last 30 years.</p>
<p>The top innovations in the last 30 years</p>
<table border="0" cellspacing="2" cellpadding="3" width="100%">
<tbody>
<tr>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>Fiber optics</li>
</ul>
</td>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>Open source software</li>
</ul>
</td>
</tr>
<tr>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>Biofuels</li>
</ul>
</td>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>Mobile phones</li>
</ul>
</td>
</tr>
<tr>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>Microfinance</li>
</ul>
</td>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>Photovoltaic cells</li>
</ul>
</td>
</tr>
<tr>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>Anti-retroviral AIDS treatment</li>
</ul>
</td>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>LCDs</li>
</ul>
</td>
</tr>
<tr>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>Bar codes</li>
</ul>
</td>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>E-mail</li>
</ul>
</td>
</tr>
<tr>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>Media file compression</li>
</ul>
</td>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>GUI</li>
</ul>
</td>
</tr>
<tr>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>Microprocessor</li>
</ul>
</td>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>Digital photgraphy</li>
</ul>
</td>
</tr>
<tr>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>Internet</li>
</ul>
</td>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>RFID</li>
</ul>
</td>
</tr>
<tr>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>Office software</li>
</ul>
</td>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>E-commerce</li>
</ul>
</td>
</tr>
<tr>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>Non-invasive surgery</li>
</ul>
</td>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>PC/Laptops</li>
</ul>
</td>
</tr>
<tr>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>MRI</li>
</ul>
</td>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>DNA sequencing</li>
</ul>
</td>
</tr>
<tr>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>SRAM/Flash memory</li>
</ul>
</td>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>ATMs</li>
</ul>
</td>
</tr>
<tr>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>Wind turbines</li>
</ul>
</td>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>Stents</li>
</ul>
</td>
</tr>
<tr>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>GPS</li>
</ul>
</td>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>LEDs</li>
</ul>
</td>
</tr>
<tr>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>Genetically modified plants</li>
</ul>
</td>
<td style="font-family: arial, sans-serif; font-size: 12px;">
<ul>
<li>Social networks on Internet</li>
</ul>
</td>
</tr>
</tbody>
</table>
<p>Watch this show on PBS about the top <a href="http://www.pbs.org/nbr/site/features/special/subdir/top-30-innovations_slide-show/" target="_blank">30 innovations in the last 30 years that has changed our lives.</a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.vitaniumhealth.com/2009/07/top-innovations-in-30-years/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Preventive Health Care better!</title>
		<link></link>
		<comments>http://blog.vitaniumhealth.com/2009/07/preventive-health-care-better/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 12:26:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Health Care World]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[Technologies in Health]]></category>

		<guid isPermaLink="false">http://blog.vitaniumhealth.com/?p=66</guid>
		<description><![CDATA[In a recent article- One Way to Lower Health Costs: Pay People to Be Healthy by Wharton Business School,empasis was on preventive health to reduce the cost of healthcare in the long term.
One Way to Lower Health Costs: Pay People to Be Healthy
Published : June 24, 2009 in Knowledge@Wharton
Good news: Health costs as little as $3 [...]]]></description>
			<content:encoded><![CDATA[<p>In a recent article- <a href="One Way to Lower Health Costs: Pay People to Be Healthy" target="_blank">One Way to Lower Health Costs: Pay People to Be Healthy</a> by Wharton Business School,empasis was on preventive health to reduce the cost of healthcare in the long term.</p>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">One Way to Lower Health Costs: Pay People to Be Healthy</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Published : June 24, 2009 in Knowledge@Wharton</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Good news: Health costs as little as $3 a day. At least, that&#8217;s all it took in</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">one recent study for several patients to forgo bad behaviors that put their</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">health at risk.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Each year, more than 40% of premature deaths in the United States result</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">from unhealthy behaviors such as smoking, over-eating or failing to take</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">medications as prescribed. Physicians routinely struggle to get patients to</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">give up their bad habits for the sake of their long-term health, yet 20% of</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Americans still smoke, and 71% are either overweight or obese.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">&#8220;We know that people in the short term have a lot of trouble changing</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">their behavior in ways that is in their long-term best interest,&#8221; says Kevin Volpp, Wharton professor of</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">medicine and health care management, and a professor at the University of Pennsylvania School of</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Medicine. &#8220;People aren&#8217;t very good at making these tradeoffs between immediate gratification and</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">delayed and often intangible benefits, such as good health 10 years from now.&#8221;</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Kevin Volpp, Wharton professor of medicine and health care management, and a professor at the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">University of Pennsylvania School of Medicine, discusses various methods being researched to</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">encourage positive behavior modification.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Volpp &#8212; with collaborators Mark V. Pauly, Wharton professor of health care management; George</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Loewenstein, professor of economics and psychology at Carnegie Mellon University; and others &#8212; may</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">have found an answer to this problem: cash.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">As director of Penn&#8217;s Center for Health Incentives, part of the Leonard Davis Institute of Health</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Economics, Volpp is in perpetual pursuit of carrots that will lure patients away from lethal behaviors. In a</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">series of ongoing studies, Volpp has found evidence that money can motivate some patients to stop</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">smoking, lose weight or keep up with their daily medication.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">A smoking-cessation study led by Volpp, &#8220;Financial Incentives for Smoking Cessation,&#8221; published in the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">New England Journal of Medicine and conducted among employees at General Electric, found that 9.4%</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">of smokers who were offered $750 in incentives to quit smoking were able to remain smoke free for 18</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">months, compared with just 3.6% of smokers who tried to quit without financial incentive. Another</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Volpp-led study, &#8221; Financial Incentives for Weight Loss,&#8221; published in the Journal of the American</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Medical Association, found that dieters who could earn money by loosing weight lost more pounds more</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">quickly than those who weren&#8217;t offered a monetary reward. And a small preliminary study of patients who</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">regularly forgot to take their medication, titled &#8220;A Test of Financial Incentives to Improve Warfarin</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Adherence,&#8221; found that the chance to win an average of $3 per day in a daily lottery pushed many of them</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">to remember to take the daily dose.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">&#8216;P4P4P&#8217;</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">&#8220;Businesses and insurers should be paying attention [to these findings] and incorporating them into their</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">policies,&#8221; said Pauly, who has worked with Volpp to study the effectiveness of monetary incentives for</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">patients. Volpp and Pauly call the innovative approach &#8220;P4P4P&#8221; &#8212; pay for performance for patients.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">&#8220;The good news is that there&#8217;s stuff that actually &#8230; causes employees to change their behavior,&#8221; Pauly</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">said. For an employer, implementing a successful incentive program has the potential to create healthier,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">more productive employees. It also reduces health care costs down the road, Pauly explained. &#8220;There&#8217;s</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">This is a single/personal use copy of</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Knowledge@Wharton. For multiple copies, custom</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">reprints, e-prints, posters or plaques, please</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">contact PARS International: reprints@parsintl.com</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">P. (212) 221-9595 x407.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">All materials copyright of the Wharton School of the University of Pennsylvania. Page 1 of 4</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">One Way to Lower Health Costs: Pay People to Be Healthy: Knowledge@Wharton</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">(http://knowledge.wharton.upenn.edu/article.cfm?articleid=2266)</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">two for the price of one here. It&#8217;s a win-win.&#8221;</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Some employers have tried to implement P4P4P approaches, but they often design programs that miss the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">mark, according to Volpp. For example, an incentive program that offers employees $250 off their health</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">insurance premium at the end of the year if they go to the gym once a week will probably fall flat. In the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">first place, a $250 discount off an insurance premium doesn&#8217;t feel the same as a $250 check in hand.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Second, people tend to focus on the present, so a small pay-off at the end of a calendar year won&#8217;t be</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">enough to inspire a couch potato to go to the gym in the dark of winter. &#8220;Those types of incentives are</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">very poorly designed,&#8221; Volpp said. &#8220;How the incentive is actually delivered is really important.&#8221;</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Volpp&#8217;s studies draw heavily on lessons from behavioral economics: First, research shows that small</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">rewards and punishments have greater impact if they occur immediately. Second, people are often</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">motivated by experience of rewards in the past, the prospect of rewards in the future, and the possibility</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">of receiving a large reward. Third, when making decisions, most people try to avoid regret, so they will</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">be motivated to take action if it helps prevent a loss.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The studies on smoking, weight loss and medicine adherence were all designed with these lessons in</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">mind. One similarity among them, for example, is the use of frequent, small rewards to encourage</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">positive behavior.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The study on smoking cessation followed 878 employees of General Electric through an 18-month</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">program to quit smoking. Half of the employees (436 people) were offered $100 to complete a</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">community-based smoking-cessation program in their area, $250 if they had quit smoking at some point</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">within six months after taking the course, and $400 if they remained smoke-free for another six months</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">after that. (Researchers verified that participants had kicked the habit by testing their saliva or urine.) The</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">rest of the employees (442 people) were asked to enroll in a smoking-cessation program, and their</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">progress was tracked in the same period to see if they quit. They were given no financial incentives.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The incentive group outperformed the information-only group at every step. More than one out of every</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">seven participants in the incentive group enrolled in a smoking-cession program, compared with less than</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">one out of 18 in the information-only group; 10.8% of the incentive group finished a smoking cessation</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">program, compared with just 2.5% of the control group. After the first six months, 20.9% of the incentive</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">group reported that they had quit smoking, compared with 11.8% of the control group. After nine to 12</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">months, the gap between the incentive and control groups had grown, with quit rates of 14.7% and 5% in</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">the incentive and control groups, respectively. The final follow-up at 15 to 18 months found 9.4% of</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">smokers in the incentive group remained smoke-free, while just 3.6% of those in the information-only</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">group had managed to quit.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The results for the incentive group far exceed average quit rates: more than 40% of smokers in the United</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">States try to quit each year, but only 3% make it for more than 12 months. &#8220;This study showed that these</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">approaches can be quite effective in employer settings,&#8221; said Volpp. &#8220;GE has announced plans to</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">implement an approach similar to those for all 152,000 employees next year, which is pretty exciting.&#8221;</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Despite the groundbreaking results, Volpp isn&#8217;t satisfied. Smoking is considered the leading cause of</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">preventable death in the United States, killing roughly 438,000 Americans each year. According to the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Centers for Disease Control, each adult smoker costs employers $1,760 in lost productivity and $1,623 in</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">excess medical spending annually. &#8220;We still have 85% that didn&#8217;t quit,&#8221; Volpp said, referring to the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">study&#8217;s 12-month mark. &#8220;There&#8217;s still a lot of room for improvement.&#8221;</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Volpp and his colleagues may find some support in legislation signed by President Obama on Monday</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">that gives the U.S. Food and Drug Administration unprecedented control over tobacco products. The new</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">law, for example, includes measures that will prevent tobacco companies from marketing their products to</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">teenagers, lower the amount of nicotine in tobacco products, and define what labels are allowed and where</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">they are placed.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Trust, but Verify</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">One of the barriers to offering more frequent, smaller rewards in the smoking study was the cost of</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">verifying that smokers were nicotine-free, Volpp said. &#8220;We felt that we couldn&#8217;t design a smoking study</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">where we could do frequent tests.&#8221; Studies better suited to frequent tests provided evidence that small</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">All materials copyright of the Wharton School of the University of Pennsylvania. Page 2 of 4</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">One Way to Lower Health Costs: Pay People to Be Healthy: Knowledge@Wharton</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">(http://knowledge.wharton.upenn.edu/article.cfm?articleid=2266)</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">recurring rewards keep people motivated.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">One example is the weight loss study of 57 dieters at the Philadelphia Veterans Affairs Medical Center,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">which created two types of incentive plans built on small, frequent rewards. The 16-week study divided</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">participants into three groups: one enrolled in a &#8220;deposit contract,&#8221; another in a lottery, and a third in a</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">weight loss program with no financial rewards.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Participants in the deposit contract were able to contribute between $.01 and $3 each day into an account.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">In addition to matching the deposit, researchers would add $3 for each day participants called in and</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">reported a weight at or below their goal. Participants would receive a text message daily, telling them</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">how much money they had accumulated. The catch: They would only receive the accumulated amount at</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">the end of each month only if they reached their weight loss goal. So depending upon how much they</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">invested and how much weight they lost, participants in the deposit contract group could accumulate as</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">much as $252 per month, or lose up to $93.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The second incentive group got to play a daily lottery that offered a one in 100 chance of a $100 reward,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">or a one in five chance of a $10 reward. (Each patient was assigned a two-digit number, such as 27. Every</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">day, the lottery would generate a random number. Participants would win $10 if the first or last digits of</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">their number matched; if both digits matched, the participant would win $100.) Participants would only</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">be eligible to win if they had met their weight loss goal for the day and had called in to report it before the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">lottery took place. Like the deposit group, participants were given daily text messages that told them how</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">much they had accumulated and would only receive the payoff at the end of the month if they met their</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">weight loss goal.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">In addition to small, immediate rewards and the anticipation of a larger payoff, the study also tried to</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">maximize the &#8220;threat of regret&#8221; as a motivating force. In both incentive groups, participants who failed to</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">lose weight were given daily text messages reminding them how much they could have earned had they</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">met their target. For those in the deposit contract group, forfeited money went to a pool that was</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">distributed equally among successful participants who lost more than 20 pounds after 16 weeks. To top it</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">off, participants in both incentive groups who lost more than 20 pounds by the end of the four-month</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">study got a final bonus of $50.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Both incentive groups outperformed the control group. After 16 weeks, the deposit contract group lost a</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">mean of 14 pounds, the lottery group a mean of 13.1 pounds and the control group a mean of 3.9 pounds.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">About half of the participants in the incentive groups met the 16-pound weight loss goal by the end of the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">study, while only 10.5% in the control group did.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">A follow-up seven months later, however, showed that participants in all three groups gained much of the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">weight back, although the incentive groups remained at a lower weight than when they began the study,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">while the control group did not. &#8220;Substantial amounts of weight were regained between the end of the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">weight loss phase and the follow-up,&#8221; Volpp wrote in a paper about the study. &#8220;Further testing of</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">longer-term use of these incentives is needed to determine whether longer use would lead to sustained</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">weight loss.&#8221;</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Volpp said he is excited about a follow up weight loss study that puts specially-equipped scales directly</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">in the workplace, allowing study participants to log verifiable weights daily instead of once a month. The</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">scale will recognize the employee&#8217;s ID and will take a photo each time the participant weighs in. &#8220;So we</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">can run a daily incentive program with verifiable results, rather than using self-reported weight-loss</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">during the month and relying on in-person weights only at the end of the month,&#8221; Volpp said.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The &#8216;Peanuts&#8217; Effect</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Volpp sees promise in the lottery-based programs because they incorporate so many of the insights</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">gained from behavioral economics, including the importance of frequent feedback and incentives and the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">threat of regret. Lotteries are likely more effective than direct payments if the expected value of the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">reward is small because most people tend to discount rewards if they are too small &#8212; a phenomenon</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">known as the &#8220;peanuts&#8221; effect &#8212; and because most people overestimate their chances of winning big in a</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">lottery.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Two small pilot studies of 20 patients taking the drug Warfarin found that a daily lottery significantly</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">All materials copyright of the Wharton School of the University of Pennsylvania. Page 3 of 4</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">One Way to Lower Health Costs: Pay People to Be Healthy: Knowledge@Wharton</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">(http://knowledge.wharton.upenn.edu/article.cfm?articleid=2266)</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">increased the proportion of patients who took their daily medication. But like the weight loss study, the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">patients returned to their bad habits once the financial incentive was removed.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">With every study, Volpp finds new questions to consider about how programs are designed, how much of</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">a financial reward is optimal and how incentive-based programs could be combined with other approaches</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">to improving patient behavior. &#8220;The challenging or dissatisfying part is that each study just opens up a</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">new chapter in terms of how we think about defining further progress,&#8221; said Volpp. &#8220;There are all these</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">questions that come up; for example in the smoking study, what would happen if we gave out $1,000 or</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">$1,500? We really don&#8217;t know.&#8221;</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Pauly pointed out that there are other issues that incentive programs must overcome, such as regulatory</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">and legal barriers, employer reluctance to invest in programs that might not pay off until years later when</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">many workers will be at different companies, and the resistance from employees themselves, who may</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">see such incentive-based programs as overly paternalistic. It will also be tricky for employers to establish</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">incentive-based programs without creating resentment among workers who don&#8217;t have any bad health</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">habits to kick.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Despite the stumbling blocks, incentive-based approaches still hold promise, in part because &#8220;nothing else</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">has worked,&#8221; Pauly said. &#8220;You could fill up a basement with failed documents on how to curb health care</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">spending.&#8221;</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Volpp agreed. As a physician himself, he has been frustrated in his own clinical practice with patients</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">who were unable to follow through in changing their health behaviors, even in situations where they were</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">clearly at high risk of suffering significant impairments in quality of life or life expectancy. &#8220;You see the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">consequences of unhealthy behaviors all the time,&#8221; he said. &#8220;A lot of the existing approaches just don&#8217;t</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">work. It&#8217;s clear that we need new approaches to help people.&#8221;</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">This is a single/personal use copy of Knowledge@Wharton. For multiple copies, custom reprints, e-prints, posters or plaques, please contact</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">PARS International: reprints@parsintl.com P. (212) 221-9595 x407.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">All materials copyright of the Wharton School of the University of Pennsylvania. Page 4 of 4</div>
<blockquote><p>Each year, more than 40% of premature deaths in the United States result Americans still smoke, and 71% are either overweight or obese. from unhealthy behaviors such as smoking, over-eating or failing to take medications as prescribed. Physicians routinely struggle to get patients to give up their bad habits for the sake of their long-term health, yet 20% of  Americans still smoke, and 71% are either overweight or obese.</p>
<p><span style="font-family: Arial; line-height: 18px; font-size: 12px;">The U.S. spent $2.4 trillion on health care in 2008, according to the World Health Organization, or about $6,714 per citizen. </span></p></blockquote>
<p><span style="font-family: Arial; line-height: 18px; font-size: 12px;">Despite this high cost of delivery of healthcare to the people,yet many of the unisured population are still not able to get access to adequate health care,Preventive medicine will offer tools to the people,which will enable them to lead a healthy life and therby reduce the burden on health care system.</span></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.vitaniumhealth.com/2009/07/preventive-health-care-better/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Technology Curve &amp; Health</title>
		<link></link>
		<comments>http://blog.vitaniumhealth.com/2009/07/technology-curve/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 01:55:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[Health Care Technology]]></category>
		<category><![CDATA[Technologies in Health]]></category>

		<guid isPermaLink="false">http://blog.vitaniumhealth.com/?p=45</guid>
		<description><![CDATA[Every year there are new technologies which enter into our world,some of them are very exciting and some confusing.Application of these new technologies in our every day life,makes them useful,although some could be harmful in long term.
When a new tech enters into our life,it follows a typical growth curve-the initial euphoria around it may last [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_50" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-50" title="technology curve-blog post_1" src="http://blog.vitaniumhealth.com/wp-content/uploads/2009/07/technology-curve-blog-post_1-300x176.png" alt="Technology Curve" width="300" height="176" /><p class="wp-caption-text">Technology Curve</p></div>
<p>Every year there are new technologies which enter into our world,some of them are very exciting and some confusing.Application of these new technologies in our every day life,makes them useful,although some could be harmful in long term.</p>
<p>When a new tech enters into our life,it follows a typical growth curve-the initial euphoria around it may last for a while,so called buzz around it,followed by a period of high expectation,wherein everybody who talks about it will think it will change the world and the way we look at thinks etc etc.This period is followed by a phase of disillusionment,wherein many will assume that it is just a fad and like season of the year will pass on with change of time,and  people will  ignore it.This is then followed by the final phase of acceptation of the technology-its benefits and also limitations and many of us will then live with them.<br />
There are many thousands of such technologies ranging from Personal computers to Internet to Internet search engines to email.</p>
<p>Will Health 2.0 follow the same trend,that will have to be watched keenly,while many of the ventures in Health 2.0 are me too..yet,quite a few of them are innovative,in that the benefits of these may be realized many years from today.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.vitaniumhealth.com/2009/07/technology-curve/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>

