Tale of Two Industries

In the past,prior to the era of internet,consumers had to depend on health information through regular mainstream media like Television,Radio,Newspaper and News Magazine.Patients also had to depend on these media to scourge information,if you are even more keen to garner additional information then you could visit your local hospital or medical library and read specialized books about your disease or relating to your subject.
But,this process was cumbersome, you had to be- patient which only a few could do it and that too if you are only determined.If you were to need advice on any specific health related issues you had to consult your local family doctor,who would then inform you or refer you to another specialised physician for additional information.

When comparing it to the airline industry it is like walking to your travel agents office and discussing with them your travel options, even if it is for a simple trip from point A to point B.One had no choice.
But,in the current era things have changed rapidly,although the regular media still provides us with health related information,yet these are more broad based then specific relating to your queries.
Welcome ! To the world of internet wherein at a click of button,you could get all the information that you need.
On the same analogy of travel industry it is like sitting in front of your computer and getting your ticket to travel from point A to point B with the flick of a button.

But,there is a hitch! How can you be sure,that you are getting the right information,is it authentic?

Websites of major leading hospitals across the world provide information relating to your health.That is one of the certain way to get right information,because they are trusted.
But,things again have changed on the internet over the past couple of years
With the burgeoning growth of Health related websites,consumers today are overwhelmed with the choices of well-tuned information regarding their health.While defining consumers,it relates to individuals who are healthy at present,but search for information on health issues to remain healthy,not just patients as before,who are searching for content which offer better care or sometimes alternative forms of treatment .
On comparison to airtravel If you book for travel on a X airline,you are sure that you will be travelling on that plane alone and not on Y airline,unless it changes at the airport.
On the web, with the explosion of (n) number of websites,some of which have offered consumers with wide array of choices,like today,not only you can pick the cheapest air ticket to travel from point A to point B but you can also look for additional fringe benefits like free car rental,airline mileage points etc.

Can we duplicate it in Health care industry …..